Choosing SEO friendly domain name, a marketing campaign or a specific product isn’t always an easy process. There’s a lot to consider and you have to make sure you’re taking every important aspect into account. Ultimately, you want to end up with a domain name that’s marketable and SEO-friendly.
Hot To Choose SEO Friendly Domain Name
Why do domain names matter?
Yes it does. If we are looking at just the domain name alone, it is undeniable that you want people to recognize your brand, your business or what your website is all about. A SEO optimized domain name is one that tells people what the website is about, the products and services it offers, etc. In this case, the domain stands out more in the sea of search result listings and becomes more likely to be clicked.
Just look at any spam website with a domain name like get-rich-fast.info or buy-cheap-rolex.biz. Spammers purchase domain names that contained their targeted keywords because they get results: increased click-through rates and higher rankings on search engines.
So, yes, domain names have an impact on SEO. Having the right domain name can help you target your audience and accelerate your search engine placement. But it’s more than just keywords.
How Domain name effect SEO?
SEO means search engine optimization depends upon keywords and branding. If your keyword is stronger in google ranking there will be more chance for your website to appear front. Your domain name either should be your brand name or having strong keywords. In your domain name, it also will be a good idea to keep brand name with keyword. Because in the searching, only two things ensure appearance of your website in top rankings in which first is your brand name and second one is keyword. But, I would like to clear one thing that there are many websites having same or similar keywords, so there is chance to push up back in ranking for your website because your website will be new having very few traffic. But, if your domain name is your brand name and anyone searches with your brand name then your website will be guaranteed ranked on first.
Two key aspects of a successful domain name
If a domain name is that important, then it stands to reason that you should be spending a lot of time brainstorming and strategically developing the right one. But in your pursuit of coming up with the right domain name — something that’s becoming increasingly difficult as thousands of names are swiped up each day — make sure you’re focusing on the two key aspects that really matter:
Marketable. First and foremost, your domain name must be marketable. It must connect with your target demographic and properly reflect what your brand stands for.
Searchable. Secondly, a successful domain name must be searchable. This means you need to take SEO principles into account and choose a domain name that allows you to maximize search engine performance.
If you can nail these two key aspects, then you’ve done your job. Having a domain name that’s both marketable and searchable will take you a long way.
A perfect domain name should have:-
While choosing and buying a domain name you have to consider on the following things for getting a perfect SEO friendly domain name for your website.
Your domain name should be easy that can be easily memorized by anyone. If you choose heavy words in which there will be more chance of spelling mistakes, then that is a bad thing for your website ranking because people will be surely tie up in knots. So, your domain should be easy having not tough spellings. Your domain name should not have identification/hyphen marks because while searching generally people forget to mention identification/hyphen marks
Not Exact Match:
Your domain name should not match exactly with keywords. Because at first stance it appears on google but according to their latest policy they block such types of websites that have exact match domain name. For example – If you own a coffee shop in Delhi and want to create your website, then while selecting domain name don’t purchase a domain name like this – “coffeeshopnearme” or “coffeeshopindelhi” or “bestcoffeeshopindelhi” because they are top keywords by which people in India generally searches. You can select your name like this which is also SEO friendly having some keywords and not exact matched – “Delhicoffeeshop” “coffeeshop” or you can also buy a domain name as your brand name like carmark, adornsoftech, bigbazar etc.
Not So Lengthy :
A domain name should not be large. A small domain name affects people more and easy to search and type. There is also a myth that large domain name appears high in searching, but for your information I want to just clear that it is only a myth not anymore. So, while choosing a domain name prefer concise.
Avoid Non .com top level domains
For a business enterprises website I would like to recommend that prefer to buy .com domain name. In case, if there is not availability of .com domain name with your brand then buys with your country code domain suffix. For example – for an Indian company if .com domain not available then buy .in and if it is also not available then think to change brand name or buy a .com domain with similar to your brand.
Choose right Top Level Domain:
For best appearance and reorganization in virtual world, you have to select right domain name suffix for your website. For your best example- if you want to buy a domain name for your NGO, then prefer to buy .org instead of .com because .com indicates that it is a commercial organization not NGO. Similarly for your educational website, prefer to buy .edu domain name suffix.
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