Target of on page SEO Optimization is to help Google match your website to your target audience. If the search engine can’t quickly and easily understand what your site is about, it’s less likely to display it in search results. Looking at the content, images, page titles and more, Google scans websites to learn about them.
What is on-page SEO?
There are two types of search engine optimization: on-page and off-page. On-page SEO refers to everything you can do ON your website to help you rank higher. Don’t worry, we’ll go into detail below.
Off-page SEO refers to actions you can take on other websites to help boost your site’s ranking. These include getting links from other websites, writing guest blogs, posting on social platforms or writing in forums.
Once you master on-page you can give your site another boost by diving into off-page optimization as well.
SEO is a long-term process and results are rarely immediate, but the first steps you take after you launch a new website can have a big impact on the website’s potential to rank in Google search for its target keywords and start bringing in traffic, leads and sales.
Your title tag is the text that Google will display as your page title for every search result, as well as the text that will display in the user’s browser when they visit your page. It’s important that all of your pages have title tags that are optimized for their target SEO keywords.
A good title tag should accurately describe the content on your page while mentioning the main keyword you’re targeting for SEO. For example, the “ON Page SEO Optimization – Easy way to On Page SEO Optimization To Traffic On your Website Or Blog” page on our SEO blog website above would benefit from a title tag.This title accurately describes the content of the page and tells users what to expect after they click through from Google’s search page. It also includes the target keyword at the beginning of the title.
You can see that the keyword is right at the beginning of the title, attracting the attention of the user and showing Google that our page is relevant. Since our site is structured with each page targeting a specific keyword, “ON Page SEO Optimization” is also highlighted in the page URL.
The meta description is the short snippet of information that appears below your website’s title and URL in Google’s search engine results. Although meta descriptions aren’t a ranking factor, it’s important to give each page on your website a relevant, keyword-focused meta description.
One reason for this is that your meta description can have a huge effect on your page’s CTR, or clickthrough rate. A detailed meta description will encourage users to click your result instead of a competing website, increasing your total share of search impressions.
Below, we’ve added a meta description to our example page on men’s leather Oxfords. You can see that the listing now offers much more detail about what users can expect to see, as well as a compelling reason to click through in the form of our free shipping offer. Each page of your website should have its own unique meta description that explains the page in more detail and offers a reason for users to click. If you’re using WordPress, you can quickly add unique meta descriptions using a plugin like Yoast SEO or SEO Ultimate.
Search engines read your site’s titles and descriptions, also known as your meta tags. No clue what a meta tag is? The title and description are shown in Google search results below each website link so your site visitors may also read them to determine if your site offers what they want. They are not showing on your website itself – only on result pages. Remember to write unique and descriptive texts for every single page and be sure to incorporate your keywords as much as possible – but again, in a way that sounds natural.
SEO Friendly URLs
When choosing your domain and naming each page on your site, keep your users and Google’s bots in mind. Your domain is one of the first things they see. Wix lets you customize your page names — so you can choose whatever name you like. Remember that the name of each page will show up as part of the URL so try to include keywords in your domain. For example, if you own Amy’s Shoe Store, a good page name might be www.alltechblogging.com/on-page-seo-optimization, right?
Heading Tags And Keywords
We are now actually getting to the optimization checklist of actual items on your page, post or article.
Very important as part of your onpage seo techniques are you content headers. H1-H6 tags are a critical part of your on-page search engine optimization structure. For years now, those headings have been used to notify the reader (and also the search engines) what the hierarchy of the information on the page is, and what’s more and less important.
H1 – main, top-level heading – it’s what the page is about. It’s somewhat of a standard to only use one H1 tag on a single page. Google also recommended that in the past so don’t put multiple H1 tags
H2 – secondary heading – it’s what a section on the page is about.
H3 – third level heading … and so on.
Check how your theme handles those headings. To do so:
Visit any given post.
View source by pressing Ctrl+U (Windows) or ⌘-Option-U (Mac) in most web browsers.
Press Ctrl+F (or ⌘-F) to find all instances of H1 and H2 tags. See if they make sense and present a good structure of the document:
When it comes to the order in which the tags appear, apparently it’s not that important. Not just me saying, but Matt Cutts as well.If
If you’re still not too sure about how to get this done, this lightweight SEO guide is a good and useful resource to help you figure it all out.
Image Alt Tag
n alt tag is essentially the name of an image. All images should use appropriate alt tags. Not only are alt tags good for search engines; they are also good for accessibility. If someone is using a screen reader, they will be able to hear what that image is.
You should try to include your keyword phrase in the name of your image, if possible, but don’t overdo it. Image filenames should also be SEO friendly. Image search is much more widely used than believed, so traffic from there is also valuable.
Yes, you should use images in your blog content. Posts with images get more clicks.
But the thing with images is that Google has no idea what’s on them until you find a way to tell them directly. Hence, alt text.
Name all of your images in a way that describes what they are
Use dashes between the words, rather than underscores ( on-page-seo-optimization.jpg on page seo optimiztion.jpg)
Do not use non-alpha characters in your image or file names (so no %, &, $, etc…)
SEO Took :-https://balaghatmedia.com/how-to-make-seo-tool-website-i-atoz-seo-tool-i-step-up-and-installation/
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